SFAgency orchestrated a landmark cross-cultural collaboration bridging elite global sports with international pop music, uniting English Premier League giants Manchester United with K-pop powerhouse LE SSERAFIM.

To maximize impact, the agency brought the five-member global girl group directly to the historic Old Trafford stadium. There, we spearheaded the end-to-end production of the “FIMLOG in United Kingdom” campaign, delivering premium, exclusive content optimized for both international television broadcast networks and major digital social platforms.

The strategic media rollout shattered engagement benchmarks across all verticals:

• 3.5 Billion Global Viewers: Achieved massive, multi-platform broadcast and digital audience penetration worldwide.

• 234 Million Combined Social Following Engaged: Successfully activated and converted high-value engagement across the combined digital footprints of both brands.

• Global Brand Elevation: Elevated both Manchester United and LE SSERAFIM on the world stage, creating a definitive modern blueprint for international entertainment crossovers.