Where Independent Creative Instinct Meets Global Recording
SF RECORDINGS — IMPRINT OF STRAIGHT FORWARD MUSIC
As a fast-growing independent label, we combine the agility and attention to detail of a boutique operation with the strength of an established global infrastructure and network. We are dedicated to fostering an environment where artistic integrity is never compromised, providing our clients with the bespoke strategic support, expertise and momentum needed to cut through the noise and build long-term success.
NOTABLE SUCCESSES
Nevada
Producer Nevada burst onto the global music scene with his massive debut single “The Mack,” featuring Fetty Wap and Mark Morrison. A rework of Morrison’s iconic 1996 hit “Return of the Mack,” the release became one of the most successful independent tracks of its era. It amassed over 400 million global streams and sold more than two million singles worldwide. Building on this monumental global breakthrough, Nevada later went on to elevate his international profile by producing official remixes for major superstars, including Ed Sheeran, Charli XCX, and Liam Payne.
400M global streams
2M+ singles sold
Australia – 2x Platinum (140,000)
Brazil – Gold (30,000)
Denmark – Gold (45,000)
Germany – Gold (200,000)
Italy – Gold (25,000)
New Zealand – 2x Platinum (60,000)
United Kingdom – Platinum (600,000)
United States – Gold (500,000)
Celina Sharma
Rising pop and R&B artist Celina Sharma achieved a historic career milestone with her placement in Marvel’s major superhero film Eternals. Executive produced alongside Dani Stephenson, her vibrant song “Nach Mera Hero,” which translates to “Dance My Hero,” earned the distinction of being the only original track featured across the score and soundtrack. Directed by Oscar winner Chloe Zhao, the film opened at number one worldwide with $161.7 million in box office sales. The production placed Sharma alongside an iconic Hollywood ensemble featuring Angelina Jolie, Gemma Chan, and Salma Hayek.
$161.7M – Eternals opening week global box office sales.
#1 – Eternals box office chart position during its opening week.
936,000+ – Spotify streams
506,000+ – Views on YouTube for the official audio track.